We are proud to present the funniest music band in history: PAN. This campaign is produced keeping in mind what our target most likes and, in general, what we could call the 'youtube era'. We needed to create brand values that were as changeable and heterogeneous as the target is. The three creative paths pursued the same goal: impact the core target as much as possible and place Mixta into the top of customers’ minds, producing attraction to the brand.