Film > TV & Cinema Film

PEOPLE'S DREAMS

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2014

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

Credits

OVERVIEW

BriefExplanation

La Primitiva Lottery is one of the most famous lottery games in Spain.

In the advert, we see people acting our their dreams. However, it seems that their dreams are all very expensive so to win money, they better play La Primitiva lottery.

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24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail Stores

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Grand Prix Cannes Lions
THE EPIC SPLIT

Internet Film

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
RESCUE

Savoury Foods

RESCUE

UNILEVER, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
KARATE

Alcoholic Drinks

KARATE

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SHAMPOO

Alcoholic Drinks

SHAMPOO

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PARENTS

Non-Alcoholic Drinks

PARENTS

COCA-COLA, SANTO

(opens in a new tab)
Gold Cannes Lions
BOWL

Toiletries, Cosmetics & Beauty

BOWL

OLD SPICE, WIEDEN+KENNEDY

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Gold Cannes Lions
TREE

Toiletries, Cosmetics & Beauty

TREE

OLD SPICE, WIEDEN+KENNEDY

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Gold Cannes Lions
MOMSONG

Toiletries, Cosmetics & Beauty

MOMSONG

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
POSSIBILITIES

Clothing, Footwear & Accessories

POSSIBILITIES

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PERFECT DAY

Entertainment & Leisure

PERFECT DAY

SONY, BBH NEW YORK

(opens in a new tab)
Gold Cannes Lions
TOO DEPRESSING

Commercial Public Services

TOO DEPRESSING

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
TOO COMPLICATED

Commercial Public Services

TOO COMPLICATED

DU, LEO BURNETT DUBAI

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Gold Cannes Lions
MISTAKES

Public Health & Safety

MISTAKES

NEW ZEALAND TRANSPORT AGENCY, CLEMENGER BBDO

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Gold Cannes Lions
BUCKET LIST

Viral Films

BUCKET LIST

WATERISLIFE, DDB NEW YORK

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Gold Cannes Lions
CLIMATE NAME CHANGE

Viral Films

CLIMATE NAME CHANGE

350 ACTION, BARTON F. GRAF 9000

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Gold Cannes Lions
FIRST KISS

Viral Films

FIRST KISS

WREN, DURABLE GOODS

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Gold Cannes Lions
THE 1000 MILES OF LUCA

Branded Entertainment Internet Film

THE 1000 MILES OF LUCA

CONSEJO PUBLICITARIO ARGENTINO, TBWA\BUENOS AIRES

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Branded Entertainment Internet Film

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Silver Cannes Lions
THE SEARCH

Alcoholic Drinks

THE SEARCH

BMF

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Silver Cannes Lions
THE ODYSSEY

Alcoholic Drinks

THE ODYSSEY

HEINEKEN, WIEDEN+KENNEDY AMSTERDAM

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Silver Cannes Lions
SAPEURS

Alcoholic Drinks

SAPEURS

DIAGEO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Silver Cannes Lions
BOARDWALK

Toiletries, Cosmetics & Beauty

BOARDWALK

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
MEETING

Toiletries, Cosmetics & Beauty

MEETING

OLD SPICE, WIEDEN+KENNEDY

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More Entries from PUBLICIS COMUNICACIÓN ESPAÑA

24 items

Silver Cannes Lions
DINNER

Retail Stores

DINNER

VISIONLAB OPTICIANS, PUBLICIS COMUNICACIÓN ESPAÑA

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Silver Cannes Lions
SURGERY

Retail Stores

SURGERY

VISIONLAB OPTICIAN'S, PUBLICIS COMUNICACIÓN ESPAÑA

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Bronze Cannes Lions
LEASE CONTRACT

Healthcare & Prescription Drugs

LEASE CONTRACT

VISIONLAB, PUBLICIS COMUNICACIÓN ESPAÑA

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Bronze Cannes Lions
SOFTWARE TERMS

Healthcare & Prescription Drugs

SOFTWARE TERMS

VISIONLAB, PUBLICIS COMUNICACIÓN ESPAÑA

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Shortlisted Cannes Lions
FRENCH CINEMA

Cars

FRENCH CINEMA

RENAULT, PUBLICIS COMUNICACIÓN ESPAÑA

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Shortlisted Cannes Lions
PEOPLE'S DREAMS

Entertainment & Leisure

PEOPLE'S DREAMS

LOTERIAS Y APUESTAS DEL ESTADO, PUBLICIS COMUNICACIÓN ESPAÑA

(opens in a new tab)
Shortlisted Cannes Lions
SON

Corporate Image

SON

RENAULT, PUBLICIS COMUNICACIÓN ESPAÑA

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APPLAUSE

Sweet Foods & Snacks

APPLAUSE

BIMBO GROUP, PUBLICIS COMUNICACIÓN ESPAÑA

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PLACES

Best Use of Guerilla Marketing in a Promotional Campaign

PLACES

RENAULT, PUBLICIS COMUNICACIÓN ESPAÑA

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PAPER CAMERA

Dimensional Mailing

PAPER CAMERA

GRUPO LECTA, PUBLICIS COMUNICACIÓN ESPAÑA

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MARATHON

Alcoholic Drinks

MARATHON

PERNOD RICARD, PUBLICIS COMUNICACIÓN ESPAÑA

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TIGER

Alcoholic Drinks

TIGER

PERNOD RICARD, PUBLICIS COMUNICACIÓN ESPAÑA

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HORSE

Alcoholic Drinks

HORSE

PERNOD RICARD, PUBLICIS COMUNICACIÓN ESPAÑA

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PENGUINS

Alcoholic Drinks

PENGUINS

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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BREAD

Alcoholic Drinks

BREAD

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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FISH

Alcoholic Drinks

FISH

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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CATS

Alcoholic Drinks

CATS

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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OSTRICH

Alcoholic Drinks

OSTRICH

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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AIRPORT PING PONG

Alcoholic Drinks

AIRPORT PING PONG

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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MODEL

Alcoholic Drinks

MODEL

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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BALD

Alcoholic Drinks

BALD

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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INVISIBLE

Alcoholic Drinks

INVISIBLE

GRUPO MAHOU SAN MIGUEL, PUBLICIS COMUNICACIÓN ESPAÑA

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KARATE

Alcoholic Drinks

KARATE

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FLIRT

Alcoholic Drinks

FLIRT

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