A man with a very unfashionable eyeglasses asks for a plastic surgery to have a face like Pierce Brosnan. The surgeon agrees. Now we see the patient on the surgical bed, ready for the surgery. The doctor takes patient’s glasses out with all the care and substitutes them for a brand new pair. When the surgery ends the patient has Pierce Brosnan’s face. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab’s tradition.