A couple is having dinner in a restaurant. She tells him: “Honey, since you’ve got your new glasses you’re much more handsome”. He’s Pierce Brosnan and replies: “Are these glasses changing me that much?” and saying so he takes the glasses off, changing into a normal man. She invites him in putting the glasses back on ad says: “Yes…”.When he finally wears the glasses again he changes back into Pierce Brosnan. The campaign was developed to achieve the highest notoriety possible as well as a unique placement in the optician market. Final goal is convert Visionlab into the leader of the optician market. A testimonial is been chosen in order to transmit all the historical brand values: sympathy with the audience, trust, confidence, always with humour, as in Visionlab’s tradition.