Communicate in an effective way the different prices of the vehicles of the brand, adapting each message to its segment of the public.

The promotion had a favourable reception, achieving the objective: initial surprise at the trip prices, and the resolution of the message, presenting the vehicle with an element of enjoyment and escape.

We wanted to raise the following question among the public: Why pay for a flight ticket, when with a Renault I can get wherever I want and for less money?In order to make the public think about it, we used the habitual code of the travelling offers, using as the main lure: 99€, linking it to a destination you could also get to by car. The resulting piece was a card for the Postalfree circuit and the brand dealers, with a teaser that talked of destination within 99€, and another one with the complete offer of the vehicle.

Using the Postalfree circuit allowed us to segment the public by the entertainment venue they usually attend, offering information on one vehicle or another one depending on the venua/target group.On the other hand, taking the cards to the dealers allowed us to surprise with a different kind of communication than the usual in this environment.