Film > Product & Service
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / GRUPO MAHOU SAN MIGUEL / 2009
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Two identical twin Chinese puppet cats playing 'rock, paper, scissors'. They are always even. This campaign is produced keeping in mind what our target most likes and, in general, what we could call the 'youtube era'. We needed to create brand values that were as changeable and heterogeneous as the target is. The three creative paths pursued the same goal: impact the core target as much as possible and place Mixta into the top of customers’ minds, producing attraction to the brand.
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