Creative Data > Creative Data

LYRIC SPEAKER

SIX, Tokyo / SIX INC / 2015

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Overview

Credits

Overview

ClientBriefOrObjective

We can listen to music literally anytime we want, thanks to digital music distribution. As digital distribution took over, the joy of being inspired by lyrics on album covers and CD insert booklets have fallen behind. We developed a platform to bring back the other half of fun of music, Lyric Speaker. Lyric Speaker matches the lyrics from a database, analyzes data,

and generates the most suitable visual expression to provide an exciting music experience.

Execution

Our new data driven product has delivered new musical excitement to people.

For instance, we have won the "Best Bootstrap Company" award at SXSW 2015 Accelerator Program.

Also, Rolling Stone Magazine has mentioned as "It amazingly upgrades the left-behind listening experience.".

In addition, Lyric speaker was featured twice in one of the most popular business television show in Japan.

It has become a hot topic not only in Japan but worldwide.

Implementation

We have a massive lyrics database in one of our collaborating companies,

and Lyric Speaker connects to that database to match the lyrics.

Lyric Speaker also looks up another database in which mood and structure data

of music are analyzed and stored.

Outcome

Since opportunity to see lyrics in liner notes has been diminished lately,

people do not fully appreciate lyrics, which is obviously an important component of music by nature.

To experience lyrics deeper, a better visual expression for lyrics must exist.

Thus we created a brand new music platform.

Lyric speaker generates typographic styles based on audio data analysis.

As music plays on, lyrics will be visualized with dynamic motions.

By listening with Lyric Speaker, many have described that music can be more profound and moving.

We propose a new way of enjoying music, which is made possible by data and technology within the digital era.

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