Appetite for better music experience has always been increasing

as developments of music streaming services and high-resolution audio indicate.

On the other hand, appetite for “lyrics” has never been fully satisfied since CDs have become obsolete,

and people try their best to satisfy their desire by uploading original “lyric videos” on youtube.

People must be craving for lyrics.

Intention?

The product satisfies one’s desire to enjoy lyrics more.

It will become a platform for a new music culture, and can be equipped in not only our speakers but also all speakers on the market,

Complexity of the technology?

Once you play music from any app,

the engine connects to a massive database and match the lyrics.

The engine analyzes mood, structure, and beats of the tune, and generates the most suitable visual expression for the lyric. A mellow tune generates subtle expressions, and a powerful tune generates powerful expressions,

for instance. Also, lyrics can be translated into familiar languages.

Invention or innovation?

This is a mix of various existing programs, but our collaborator developed a program, which can detect “Sabi”, the most impressive melody line of the tune, and it is clearly an innovation.

Patents have been granted for the speaker in Japan and several pending in other countries as well.

Who controls?

An artistic programmer, who have won several Cannes Lions,

and a world-leading data scientist from The National Research Institute of Japan control the technology stack.

Our goal is to prepare a platform to enable users to better appreciate lyrics into which artist put their thoughts.

Our goal is to update the music culture itself.

In the first stage, users may enjoy by using our speaker.

In the next stage, third-party manufacturers utilize our API, and music experience appreciating lyrics will become a standard. And artists worldwide will begin releasing tunes as making the best use of the platform.

It is similar to the case where Pink Floyd had revolutionized the music culture by releasing a concept album consisting of long tunes for the sake of “LP”.

This platform will evolve music featuring lyrics.

The market volume for speakers is about 2 billion dollars.

By taking a few percent of the market, we expect sales of 100 million dollars within the next 5 years.