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LOVING EYES-TOYOTA SAFETY SENSE

SIX, Tokyo / TOYOTA / 2016

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

A story dedicated to parents and children in the world on Father’s Day.

As seen through the eyes of a father and the eyes of his daughter, the double-sided story of their lifetime with cars captured from two different points of view will offer you a new perspective of what it means to be father and daughter. What is the true feeling behind those loving eyes?

EntrySummary

In Japan, father’s day is not as popular as mother’s day.

However, once the movie was featured by various news media, the heartwarming movie gained public attention and made this year’s father’s day special.

MediaSpend

When it is from the father’s perspective, we made it sound like a message from the father to daughter and vice versa.

Each version has different arrangement.

The hardest part was to figure out the way of singing in the father’s version. We were persistent until the last minute.

Our ideal song was something not too emotional, but not too dry, and still could engage the audience in the video.

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