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LOVING EYES-TOYOTA SAFETY SENSE

SIX, Tokyo / TOYOTA / 2016

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

AdvertisingFormat

In regard to editing, we primarily considered about the viewers.

We carefully produced pictures as focusing on how much the audience could emotionally get involved with the father and daughter in the movie. Also, we tried to make a scene transition seamless since the movie contains various scenes as the time changes.

BriefExplanation

A story dedicated to parents and children in the world on Father’s Day.

As seen through the eyes of a father and the eyes of his daughter, the double-sided story of their lifetime with cars captured from two different points of view will offer you a new perspective of what it means to be father and daughter. What is the true feeling behind those loving eyes?

EntrySummary

In Japan, father’s day is not as popular as mother’s day.

However, once the movie was featured by various news media, the heartwarming movie gained public attention and made this year’s father’s day special.

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