Entertainment Lions For Music > Music Content
SIX, Tokyo / SONY MUSIC ENTERTAINMENT / 2021
Overview
Credits
Why is this work relevant for Entertainment?
It is a music video for a Japanese rock band.
Background
Amazarashi is a major Japanese rock band meaning the “rain of daily suffering” in Japanese. Our goal is to create a music video of their new song for their fans who lives in 2020, suffering from the natural disaster called COVID-19, and give them the strength to face tomorrow.
Describe the creative idea
Natural disasters, wars, famines, pandemics. Throughout Japan’s long history, its people have constructed many great Buddha statues to pray for the strength to overcome hardships. Now, in 2020, without the ability to construct a new Buddha statue, put together a music video with the objective of creating a place where people could pray and gain the strength to endure the COVID-19 pandemic. By using the base of a Buddha statue as the stage of our music video, we created a place of prayer that people from around the world could gather at.
Describe the strategy
We used projection mapping to cast images of heavy rain, fires, wars, pandemics, and other catastrophes that humankind encountered onto the Buddha statue. The Buddha statue, which has long accepted people’s suffering and prayers, became a new symbol of prayer before which amazarashi communicated people’s current plight through song. People’s prayers and laments regarding COVID-19 were collected through Twitter and presented as votive lanterns for purification.
Describe the execution
We used projection mapping to cast images of heavy rain, fires, wars, pandemics, and other catastrophes that humankind encountered onto the Buddha statue. The Buddha statue, which has long accepted people’s suffering and prayers, became a new symbol of prayer before which amazarashi communicated people’s current plight through song. People’s prayers and laments regarding COVID-19 were collected through Twitter and presented as votive lanterns for purification.
Describe the outcome
"I listened in prayer." "A true mourning." "Just want I needed." - Many hopeful words for tomorrow were spread in social platforms by the fans. Through the use of technology, the music video was elevated to a religious ceremony, giving people the strength to hold on.
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