Innovation > Innovation
PUBLICIS PIXELPARK, Hamburg / undefined / 2017
Overview
Credits
CampaignDescription
Any car can be equipped with a spare fuel can for emergencies. Any car, that is, except for electric cars, even though they need the extra range most of all.
This has now changed, as we have developed the Nissan e-Miles, the world’s first spare “fuel” can for electric cars.
Now available free of charge with the Nissan Leaf, it serves as a mobile spare battery, offering approx. 15 km of additional range and serving as an unbeatable selling point for our dealers.
Execution
As a mobile battery pack for the Nissan Leaf, the Nissan e-Miles is the world’s first spare 'fuel' can for electric cars.
It provides approx. 15 km of extra range, and can deliver its charge in about 29 minutes.
To this end, the Nissan e-Miles has both a connection for charging the vehicle, as well as a port for recharging the spare 'fuel' can itself using a normal household electrical socket.
Outcome
As a free spare battery available with every newly purchased Nissan Leaf, the Nissan e-Miles helps overcome reservations about electric mobility, and is a powerful selling point for dealers in their sales talks.
Over the long term, this product innovation will help electric mobility to establish itself more quickly.
Relevancy
As the world’s first spare ‘fuel’ can for an electric car, the Nissan e-Miles offers all purchasers of the Nissan Leaf a tangible addition to the vehicle’s range, helping to alleviate fears of being stranded as a result of insufficient range.
As a result, the Nissan e-Miles is a product innovation with the potential to change the public perception of electric mobility and to facilitate its breakthrough.
Synopsis
Even though the technology is improving continuously and ranges are increasing rapidly, many people are still afraid of being stranded with a flat battery when travelling in an electric car. Were it not for this irrational fear, 7 out of 10 new car purchasers would already be willing to buy an electric car.
Our task was to change this perception, allay fears, provide dealers with powerful selling points and, finally, to increase sales of the Nissan Leaf electric car.
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