Digital Craft > Form

9.58 SECONDS – THE WORLD'S FASTEST ANNUAL REPORT

PUBLICIS PIXELPARK, Hamburg / PUMA SE / 2019

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Case Film
Presentation Image

Overview

Credits

Overview

Describe the creative idea

Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.

Describe the execution

The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.

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