Creative Data > Creative Data
9.58 SECONDS THE WORLD'S FASTEST ANNUAL REPORT
PUBLICIS PIXELPARK, Hamburg / PUMA SE / 2019
Overview
Credits
Overview
Why is this work relevant for Creative Data?
With the implementation of the annual report, PUMA has made it possible to present the entire financial data as the brand is. Forever Faster.
Background
Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.
Describe the idea/data solution
Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.
Describe the data driven strategy
Annual Reports are incredibly long. But not if you have speed in your genes.
Describe the creative use of data, or how the data enhanced the creative output
While brand ambassador Usain Bolt sprints across the pages in world record time, the user can navigate through the contents of the digital annual report. They can move back and forth, stop and read interactively in the film
List the data driven results
The worlds fastest annual report became a world wide topic even faster.
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