First, we demonstrated that whole cities can protect their walls with superhydrophobic coating against public urinators.

Then, we communicated that everybody should be able to do so.

Therefore, we developed the handy Peeback Spray, perfectly suited for private households.

After a two-weeks testing phase, the most suitable coating was chosen and ordered in large amounts. Within one week, it was applied by painters from the neighbourhood to the most frequented walls in Hamburg, St. Pauli. We documented this action and its Youtube video went viral. Other cities continued the action.

We then developed together with the producer of the industrial coating the handy Peeback spray for private households.

With over 5 million views on YouTube and worldwide headlines, we created more than 400 million media impressions. This media attention created a whole new target group of private persons and the worldwide demand to Peeback raised massively. The original action, "St. Pauli Peeback", became a trademark and gained a veritable image that we can rely on, regarding the communication of the Peeback Spray.

Thousands of people asked us where to buy the coating. The answer: Peebackspray.com

And, of course, we forced public urinators to reconsider their behavior. The coating’s hydrophobic effect lasts for one year.

The world became dangerous for public urinators. Because in 2015 in Hamburg´s St. Pauli, we started a guerilla PR stunt: By spraying walls and facades with a superhydrophobic coating - so water-repellent that liquids splash right back and cause wet pants and shoes.

We filmed our product demonstration and received massive media awareness and cities like Cologne, Mainz, London, Gold Coast and San Francisco continued the action. Thousands who would´ve never asked for the industrial coating suddenly wanted to buy it. Now we give them what they need to do so and launched a new product: the handy Peeback Spray.

Our target audience are urban people from all over the world who want to protect the walls and facades of their houses, apartments, stores or any other building against public urinators.

First, we impressed the world by demonstrating that this problem can be solved. Via a viral video on YouTube and worldwide headlines in mass media we shaped their interest and raised the worldwide demand to pee back.

Now, we give them the solution at hand: The Peeback Spray.

St. Pauli has over 20 million visitors every year, making it Hamburg’s most famous party district. But despite prohibitions, fines and public toilets, drunks used to simply pee wherever they liked. This ruined the city’s image and pisses off residents.

So, we started our guerilla PR campaign. First we showed everybody what superhydrophobic coating can do to public urinators and sprayed the most frequented walls in the city. The reactions were overwhelming - and we created a whole new target group. Thousands who never would have asked for the industrial coating, suddenly wanted to buy it.