Digital Craft > Form
PUBLICIS PIXELPARK, Hamburg / PUMA SE / 2019
Overview
Credits
Describe the creative idea
Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.
Describe the execution
The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.
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