Sport has the potential to change and strengthen us. In the last 70 years PUMA has made a name for itself as a supplier of products for the fastest athletes in the world. And Forever Faster is not just about speed - no, it's a mantra.

PUMA is also focused, courageous and diverse. The brand is based on the values that make athletes top athletes.

2017 was an absolutely successful year, which should also be expressed in the annual report.

The result was a report that was made tangible in a completely new and innovative way.

Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.

Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.

- Annual Reports are incredibly long. But not if you have speed in your genes.

- Shareholders and interested investors.

The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.

The worlds fastest annual report became a world wide topic even faster.