There are three key elements to the film: hyper-realistic animation, editorial lighting and styling, and luscious car photography. These elements have all been meticulously crafted to captivate viewers and reframe the new and improved Renault Scenic.

Abstract visuals of the cars materials morph and refine, bodywork blending between states with mesmerizing malleability, old contours disappear whilst new lines sharpen. Juxtaposed by both mouth-watering shots of the car and a mix of dynamic fashion and music video-inspired editing.

Renault announced a play on revolution, a plan for the short, mid and long term, aptly called the Renaulution.

Their ambition was to embody the next generation in the car industry, a new approach regarding design, technology and sustainability.

The car is 100% electric and is made of more than 90% recyclable materials. Its leather-free interior features seats made of 100% recycled fabric, contained by a sleek yet chrome-free exterior. For the Scenic model, this is a huge stride in a fresh direction, to reposition the model with a younger, more eco-conscious audience.

These features, amongst many more, are a testament to the evolution of Renault’s brand. In a world where sustainability has never been so important, it exemplifies how we can reduce the harmful impact of a vehicle’s life cycle whilst pushing the boundaries of technology and still prioritising the consumer.

The film launches the all-new 100% electric edition of the Renault Scenic. It tells the story of an extensive transformation from old to new: everything has changed but the name. The campaign is both boundary-pushing and human. Ebbs and flows of experimental high-energy visuals are punctuated with highly crafted and seductive imagery, taking the viewer on a frenetic journey from the foundations to the next generation of the Renault Scenic. It tells a story of transformation and rebirth through fresh, contemporary design and direction.

Jean-Michel Jarre’s soundtrack nods to the car’s sound signature; designed by Jarre, this nod to the brand's cultural roots grounds us in the film's stylistic world whilst remaining highly recognisable.

The result is a fresh and energetic campaign that captures Renault’s avant-garde spirit and challenges the convention of traditional car advertising.

Renault announced a ‘Renaulution’: a revolutionary plan for the near and distant future of road travel. To mark this Renaulution, they wanted a visual way to express the rebirth of a new kind of Scenic, one of their signature models.

In 1996, the original Scenic was a fresh and modernised version of the family car. Today, it is a testament to the evolution of Renault’s brand. We were tasked with demonstrating the transformation and the meticulous craftsmanship of the car itself. But the launch was about more than just the vehicle; we had to illustrate Renault’s prioritisation of people and the environment, and their aims for a sustainable future.

The challenge was to find the balance between skilful animation and elevated live-action to tell this story. The goal was simple: create an instant classic that will be remembered for years to come.

The film is a mix of dynamic fashion and music video-inspired editing, punctuated with slow seductive highly crafted design-led imagery.

The physical set was dominated by three enormous LED screens, creating a stage for the hero car and cast members. The screens projected bold visuals of the dawn-to-dusk narrative, flooding the stage with a vibrant colour palette. The styling uses mostly off-white tones and contemporary cuts to give space to the real hero, the new Renault Scenic. In addition, the white styling creates a moving canvas for the colourful light spill from the surrounding LED panel installation.

We used multiple film formats, from a premium digital look to contrasting analogue formats like 35mm and VHS, to experimental thermal imagery, to create a high-energy edit that combines contemporary fashion editorials with experimental car photography. All these visuals are intercut with elevated CGI content highlighting specific key features of the car.