Entertainment > Gaming

THE EVERYDAY TACTICIAN

McCANN, London / XBOX / 2024

Awards:

Shortlisted Eurobest
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Overview

Credits

More Entries from Audio-Visual Content in Entertainment

24 items

Grand Prix Cannes Lions
WE ARE AYENDA

Social Behaviour & Cultural Insight

WE ARE AYENDA

WHATSAPP, CREATIVE X

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Gold Cannes Lions
WE ARE AYENDA

Non-Fiction Film: 5-30 minutes

WE ARE AYENDA

WHATSAPP, CREATIVE X

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Gold Cannes Lions
AMERICAN CANCER STORY

Brand Partnerships, Sponsorships & Collaborations

AMERICAN CANCER STORY

CHANGE THE REF, KLICK HEALTH

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Gold Cannes Lions
WOMEN'S FOOTBALL

Diversity & Inclusion in Entertainment

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Silver Cannes Lions
AMERICAN CANCER STORY

Fiction Film: Up to 5 minutes

AMERICAN CANCER STORY

CHANGE THE REF, KLICK HEALTH

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Silver Cannes Lions
SHOT ON IPHONE / LITTLE GARLIC

Fiction Film: 5-30 minutes

SHOT ON IPHONE / LITTLE GARLIC

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
LAY'S CHIP CAM

Broadcast/Live Streaming

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Silver Cannes Lions
LAY'S CHIP CAM

Partnerships with Talent

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Silver Cannes Lions
PLAY IT SAFE

Social Behaviour & Cultural Insight

PLAY IT SAFE

SYDNEY OPERA HOUSE, THE MONKEYS | ACCENTURE SONG

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Silver Cannes Lions
WOMEN'S FOOTBALL

Social Behaviour & Cultural Insight

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Silver Cannes Lions
THIS IS NOT A GAME

Social Behaviour & Cultural Insight

THIS IS NOT A GAME

MOVISTAR , VML

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Silver Cannes Lions
TRANSLATORS

Social Behaviour & Cultural Insight

TRANSLATORS

U.S. BANK, McCANN

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Bronze Cannes Lions
FUZZY FEELINGS

Fiction Film: Up to 5 minutes

FUZZY FEELINGS

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Bronze Cannes Lions
ANOTHER BIRTHDAY

Non-Fiction Film: Up to 5 minutes

ANOTHER BIRTHDAY

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Bronze Cannes Lions
THE STORIES THAT KILLED US

Non-Fiction Film: Up to 5 minutes

THE STORIES THAT KILLED US

PROPUESTA CÍVICA, LANDIA

(opens in a new tab)
Bronze Cannes Lions
THE FLYING TRAIN, A MAGNETIC STORY

Audio Content

THE FLYING TRAIN, A MAGNETIC STORY

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
HUTUKARA

Live Entertainment

HUTUKARA

SALGUEIRO & URIHI YANOMAMI, ACADEMICOS DO SALGUEIRO

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Bronze Cannes Lions
DREAMCASTER

Live Entertainment

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Bronze Cannes Lions
MICHAEL CERAVE

360 Integrated Brand Experience

MICHAEL CERAVE

CERAVE, OGILVY PR

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Bronze Cannes Lions
ERASE VALENTINE’S DAY

360 Integrated Brand Experience

ERASE VALENTINE’S DAY

MONDELEZ INTERNATIONAL, OGILVY

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Bronze Cannes Lions
ALCARAZ SIGNS

Audience Engagement/Distribution Strategy

ALCARAZ SIGNS

NETFLIX, DAVID

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Bronze Cannes Lions
EAT LIKE YOUR AVATAR

Influencer & Co-Creation

EAT LIKE YOUR AVATAR

INTERBEV, OGILVY PARIS

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Bronze Cannes Lions
THE GRAVY RACE

Influencer & Co-Creation

THE GRAVY RACE

SHEBA, AMV BBDO

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Bronze Cannes Lions
THE PRINCESS AND THE CROWN

Brand Partnerships, Sponsorships & Collaborations

THE PRINCESS AND THE CROWN

SUNSILK, SOKO

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24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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