150,000 views of viral video on Ukrainian/Russian video hosting resources.310 000 people discussed the news on forums of 80 football fun-clubs.1,211,000 users posted and shared videos/images/news in Facebook, Twitter and Vkontakte  Famous Ukrainian TV celebrity created a video investigation of the incident and placed it on YouTube ("Durnev+1")

The core idea of the campaign was to grow potato on the main football stadium field.Stage 1. To prepare people for our growing potato on football fields we made a Potato traffic jam!

We staged ridiculous car accident in front of Olympic stadium (the main place of EURO 2012): scattered potato caused big traffic jam.

Stage 2 Viral video in internet. 4 days before the 1st football game in Olympic stadium we placed on football sites and forums the video where anonymous mob broke into the main EURO2012 arena at night, dig something in the field with message "See you at the game".Stage 3. Before the match we gave out leaflets with link to YouTube video where guys planted potato bushes at the field. Video became viral and resonant among internet youth!Stage 4. Celebrity revelation.Ukrainian "Borat" – scandalous journalist Alexey Durnev revealed the truth - it was chips advertising.

Stage 5 Revealing TVC.

Euro 2012 is held in Ukraine. The entire country looks forward to hosting the biggest football event in our history. Local chip brand Lyuks aims to build a connection with football in a very short amount of time.

How to stand out of all the media buzz connected with football and get maximum profit of hundreds of thousands fans?