Health and Wellness > Consumer Products Promotion
TABASCO, Kiev / VOXBOX / 2018
Overview
Credits
Audience
Usage of Virtual Reality in psychotherapy is cutting-edge innovation, which can significantly simplify anti-stress corrections. Inspired by Arthur Yanov's primal scream therapy, we have created a VR-application, which encourages people to shout and guides them through the process. During the session, patients relieve negative energy and feel an immediate relief.
BriefExplanation
BriefWithProjectedOutcomes
Restrictions: on advertising of medicines sold by prescription, doping and drug-prohibited, without information that the message is an advertisement, without requiring consultation with doctors, without recommendation of obligatory familiarization with the instruction, without warning about the harm of self-medication, providing the therapeutic effect, with the participation of doctors or celebrities.
CampaignDescription
VoxBox is a VR application, which provokes people to shout. Initially, we show people a peaceful beach and mountains which are suddenly getting filled with smoke and darkness. In order to return the picturesque view patients are asked to shout as loud as they can.
VoxBox technology creates 32 sound reception fields around the person. And each of them is scream sensitive.
During the session, patients are to "shut down" all fields of obscure mist around them hereby getting rid of darkness.
After the session patients can enjoy the beautiful view and get compliments for successful fulfillment of task and overcoming the stress.
Execution
Implementation
In order to check the efficiency of VoxBox, we have conducted a focus group. 28 patients with different backgrounds were invited to use VoxBox. All data collected and measured using ECG equipment and Spielberger tests.
Timeline
August 2017 - November 2017 - prototyping VoxBox application
November 2017 - December 2017 - testing and deployment
February 2018 - focus group of 28 patients, results checked with ECG
The testing was conducted in "Planet VR" space in soundproof rooms.
Scale
We can see great potential for VoxBox in stress-fighting. In the basic version, it can be a home application for anti-stress, in the advanced version it becomes adjustable for professional psychotherapists.
Outcome
52% of patiens demonstarted decrease of stress level in average on 10%.
We move on with clinical tests but specialists already say that VoxBox definitely works.
Strategy
In order to test the influence of our device, we’ve used electrocardiography equipment with medical big data which allowed to measure the stress level of the patients before using VoxBox and right after the session.
The testing was conducted by MAWI group http://mawi.band
Patients were tested before VoxBox session, right after it and 15 minutes later. All results were recorded and ran through big data to measure the effect.
The testing included 28 patients.
Synopsis
Situation
Everyone is affected by stress, regardless of social status and material level. Stress is the cause of 80% of diseases. There are many ways to fight stress and one of them is scream therapy. It requires from psychotherapist various skills helping the patient to visualize stress and start the therapy.
The Brief
We faced the task to create a virtual reality experience where a patient can easily visualize the stress and see "an easy-to-use" way out.
Objectives
Creating a prototype of virtual reality application, which could be easily used by patients privately, with a simple and understandable interface and controls.
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