Euro 2012 is held in Ukraine. All the country is looking forward to hosting the biggest football event in our history. Local chips brand Lyuks aims to build connection with football and we have very little time to do it.How to stand out amongst all the media buzz connected with football and get maximum profit of hundreds of thousands fans?

150,000 views of viral video on Ukrainian/Russian video hosting resources 310,000 people discussed the news on forums of 80 football fun-clubs1,211,000 users posted and shared videos/images/news in Facebook, Twitter and Vkontakte Famous Ukrainian TV celebrity created a video investigation of the incident and placed it on YouTube ("Durnev+1")

The core idea of the campaign is to grow potatoes on the main football stadium field.To prepare people for our growing potatoes on the football field we created a potato traffic jam in front of the Olympic stadium (the main place of EURO 2012)4 days before the 1st football game on Olympic stadium we placed on football sites and forums a video in which an anonymous mob broke into the main EURO 2012 arena at night, dug in the field and left the message 'See you at the game'.Before the match we gave out leaflets with links to a YouTube video where guys planted potato bushes at the field.

Celebrity revelation. Ukrainian 'Borat' – scandalous journalist Alexey Durnev revealed the truth.

Revealing TVC.

The best football chips are those that grow on football fields!