Soacha, a municipality in Colombia with serious security issues and limited funds, needed to show the Mayor's dedication to improving safety. Our goal was to create a plan involving citizens to make a positive impact.

We aimed to:

• Increase arrests by 15%.

• Boost sketch-making productivity by 50%.

• Make sketches more realistic.

We realized low-quality sketches in Colombian culture became memes, diverting attention from catching criminals. To change this, we used video game avatar tech for better, quicker sketches.

The strategy focused on reversing the negative effect on the creation of composite sketches, ending to view them as memes.

The investment of a major city in security cameras can easily reach $10 million, something unthinkable for a municipality like Soacha. Comparatively, a computer and the game with the best avatar and character design on the market cost less than a thousand dollars. With minimal investment, we used NBA 2K21 and Eve Online avatar features to create realistic, 3D portraits with features like skin and eye color, 360° viewing angles, and animated effects.

We trained the sketch artist from Soacha in using this technology, with support from judicial and law enforcement representatives. An expert gamer provided training in various aspects of the video game, enabling the artist to create high-quality portraits efficiently.

Information from the police about wanted criminals was used to create new composite sketches. These sketches were then distributed across the municipality via billboards, social media, and local news outlets.

Furthermore, a press conference was organized with police and major media outlets to showcase the sketches and increase awareness of the "most wanted" criminals. Press releases were also issued to over 70 national and international media outlets to further amplify the initiative.

This approach led to more arrests, improved productivity, and increased realism, all without hefty spending.