In our lives, we've often seen top athletes kissing a trophy when they win. But what no one noticed before is that this moment is also about thanking themselves for all the hard work they've put in to succeed. That self-kiss moment is special, and only a photo can capture it.

We found photos of these MVPs, whom we already sponsor, in stock photo banks, zoomed in on the kissing part, and used them to send a message to athletes everywhere, pro or amateur.

What could have been an expensive campaign ended up being as cheap as a stock photo.

When athletes win a championship, they always thank their coach, their family, the fans, their teammates, even God.

But they forget about the person who was always there. Themselves.

And Gatorade, which has always been the brand that pushes athletes to give their best, thought it was important to recognize the effort behind every player's journey to win a title, through the most relevant athletes. To show that if you hydrate with Gatorade, you'll achieve your best performance.

These ads were made in partnership with the UEFA Champions League, and we took advantage of the final stage of the tournament to release them.

Situation: We sponsor many of the world's top athletes, but often we can't make the most of them due to time constraints and costs.

Brief: We want to seize the final stages of the world's most important club tournament, the UEFA Champions League, which captures the attention of millions, to show that Gatorade supports all athletes in achieving their goals, through the most relevant athletes we already sponsor and who are playing in the tournament.

Objectives: Our goal is to create awareness and engage with our audience.

· +7.4 Millions Impressions.

· +2.5 Millions Reach

· We went from having an average engagement rate of 3% to 9.5%.