To create an emotional connection with their target, Real Estate companies intend to ensure their products are “perfect for you”. When Carvalho Hosken, one of the biggest Brazilian construction companies, launched its brand new high value venture, it also wanted them to feel like this.

But how is it possible to prove this so much overworked attribute to a highly demanding target? We decided to take this argument literally, surprising the visitors with a unique buying experience.

Using only Facebook information and WiFi gadgets, every visit to The Social Home Tour was taken as a singular experience, causing no further efforts to realtors. From the moment customers entered the apartment, they were already surrounded by things they like and know and could start foreseeing the place as their home.

To schedule a visit to the showroom, visitors had to use their Facebook login, granting us access to their profile information. The Social Home Tour 2.0 then included surprises such as: background music from a band the visitant had liked, recent shared videos on the apartment`s TV, Facebook album pictures in every portrait, the best route to the visitor's workplace on the office’s computer, upcoming events and birthday reminder on a fridge note, a food delivery based on their faved foods etc. As we used their own content, people experienced the apartment as if it was already theirs.

Increase of 300% in sales and increase of 230% in average visit time.

Visitors of The Social Home Tour demonstrated real interest in each room they were entering. After all, there could always be one more surprise, an extra detail, that they wouldn’t want to miss. This way, the showroom apartment was visited without hurry, expanding time for explanation and promotion of the venture's attributes.