Storytel is one of the leading audiobook platforms, providing an exclusively digital experience.

The Storyteller is a design piece crafted to immerse its recipient in the brand world, bringing them for the first time through a physical experience.

The Storyteller has only been sent as a gift to journalists and influencers.

Every day, influencers receive so many brand gifts that all the unboxings seem quite unexciting. Impressing them for real has become almost impossible.

How can Storytel, one of the world's largest audiobook and e-book streaming services, send them a truly special gift when its product isn't even a tangible item?

Can Storytel make the unboxing experience magical again?

To launch the Harry Potter audiobook saga, Storytel sent influencers and journalists a gift conceived to grab attention: one of the most iconic characters from the tale, The Sorting Hat, ready to transform in their hands and become an analog amplifier.

The Storyteller, which initially appeared as a special edition book from the saga, concealing a series of sheets with detachable polygons that, one piece after the other, will take on the semblance of the Sorting Hat, designed to act as an amplifier.

Once assembled, thanks to a built-in NFC tag, just insert your phone to automatically start playing the Harry Potter audiobook on Storytel.

The Storyteller is a limited-edition premium box set designed to resemble a book.

The kit consists of a coated cardboard matchbox-style box, adorned with graphic elements printed with gold foil and UV white ink, immediately evoking the magical world of Harry Potter. Inside, you'll find instruction and assembly cards, printed on Fedrigoni paper, a stick, and glue to construct the paper amplifier, and a personalized letter signed by Storytel.

The design development began with creating the focal point of the project: the cardboard cone that amplifies sound. From there, the Sorting Hat was designed using 3D software and then returned to paper to combine the hat and amplifier. Once the final models were designed, they were divided into numbered pieces, printed on A4 sheets, and used to build the smartphone housing with an NFC tag.

87% of influencers posted about their box

+1.3M hours streamed in the first month

+13% subscribers in the first week