Direct > Use of Direct Marketing

PAPER CAMERA

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / GRUPO LECTA / 2012

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Overview

Credits

OVERVIEW

BriefWithProjectedOutcomes

We developed a camera made with Condat paper adapted from the paper sculptures created by the artist Jennifer Collier for the campaign graphics. As well as working as a decorative object this camera also takes pictures.

ClientBriefOrObjective

In occasion of the launching of the new campaign 'Extraordinary paper for extraordinary images' and taking into consideration that the prescriptors and possible clients are a creative target we wanted to surprise them with the delivery of something that they could keep as a reminder piece.

Effectiveness

The response was initially surprise translated into fun when interacting with the piece. Through its use, an immediate connection with the objective public was made. In addition to this, when the first photos were developed, the desire to show the multiple creations and share the experience had a big repercussion and led to the exchange of opinions and advice in various internet forums.

Relevancy

To prove the great quality of Condat paper you have to touch it, handle it, and feel it. And what a better way than by assembling a camera made of Condat paper. The delivery doesn’t end with the reception of the camera; you have to tenderly assemble it. By means of the pinhole system you get photographs with a surprising and artistic result, it is a process of test and learn with which the addressee can feel proud about the final outcome.The paper camera graphic leads us to the mailing, the mailing becomes a paper camera that, redirects to the graphic of the paper camera. A well closed circle.

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