Media > Use of Media
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / OPVOEDINGSLIJN / 2011
Awards:
Overview
Credits
Effectiveness
Little Robin got massive attention in all major newspapers, blogosphere and national television. And even more important: phone calls tripled and web visits multiplied by 6.
Execution
Part of the launch campaign took place in the biggest shopping malls in the country. Shoppers heard the announcement of a little kid that is waiting for his mother at the reception. During the following announcements the same boy went crazy: he screamed, broke things, … Then this message followed: “Raising a kid isn’t always easy. That’s why there’s ‘de OPVOEDINGSLIJN’, the new advice hotline for parents. Call 078 15 00 10. OPVOEDINGSLIJN, first aid for out of control kids.
Strategy
In Belgium there’s a new hotline for parents with out of control kids. The client asked us to raise awareness about this new telephone line.
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