Media > Use of Media

PROBABLY THE BEST AD IN THE WORLD

DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / CARLSBERG / 2011

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Effectiveness

More then 350,000 people viewed the tutorial video online.

Execution

We created an ad that allows you to open your bottle of CARLSBERG. It’s named ‘probably the best ad in the world’. Readers were sent to www.probablythebestadintheworld.be to see how it works.

Strategy

CARLSBERG is known to be ‘probably the best beer in the world’.Brief: create a print ad for a men’s magazine that convinces readers of the CARLSBERG claim.

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