To design and install all the content in the new Roca Building: “Roca Barcelona Gallery”; an architectural space created for the world number one in bathrooms to convey its image, philosophy and product range. It is an innovative smart building with a floor space of 2400 m2 spread over three floors.

The challenge was to create a space that was more than a product exhibition. We created a new brand experience on a visual and sensory level.

We created a new, cutting edge design and technological atmosphere according to the futuristic architecture. A new experience in bathroom spaces.High attendance since opening last September to the end of February, with a total of 11,500 visitors. With the support of audiovisual and interactive media and content, exhibitions and activities of high cultural and media interest for the city are being planned and carried out in the space.

FLUXUS is an audiovisual mural that clothes the showroom in a liquid cloak, as a metaphor for the brand’s spirit.12 pieces conceptually illustrate the values of cutting-edge design and technology.A row of 55 screens creates the 50-metre long videowall that runs all the way round the ground floor.MOMENTUMS are experiential pieces that use water and ice as themes, taking over the space visually and aurally interrupting the FLUXUS audiovisual during 3 minutes.The elements move forward from the surrounding screens to 12 large interactive tables, creating a sensation of being completely enveloped, a feeling enhanced by the sound effects.