Social and Influencer > Viral Advertising
RED URBAN, Toronto / FORTNIGHT LINGERIE / 2010
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High-end lingerie is a category dominated by major labels with majoradvertising budgets. In order to put the boutique lingerie label Fortnighton the map, we created a web film that not only aroused, but instructed.Like any truly great viral, Super Sexy CPR is a video that has to be seen tobe believed. An Internet sensation, it quickly transcended advertising tobecome a part of popular culture.
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