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CRISPIN PORTER + BOGUSKY, Boulder / BRAMMO / 2010
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BRAMMO is a small company producing a big idea: the Enertia – the world’s first freeway-legal, 100% electric production motorcycle.
In November 2008, the Big Three automotive CEOs took private planes from Detroit to Washington DC, at an estimated cost of $20,000 per person, to ask for billions in bailout money.We wanted to retrace this same route on BRAMMO Enertias for less than $5 in electricity and the kindness of our fellow Americans. Once we arrived, instead of asking President Obama for handouts, we planned to present him a homegrown solution to the transportation crisis – a BRAMMO Enertia.
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