Social and Influencer > Viral Advertising
GRAFFITI
TBWA\PARIS, Boulogne-Billancourt / AIDES / 2010
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AIDES is the leading association fighting against aids in France, leading the way in all the battles for that matter: discrimination, tolerance and open-mindedness.Despite preventive actions on the field, massive communication remains essential. Graffiti, the new TVC from the agency, has already taken up the challenge with almost 3 million spontaneous views on youtube.Assertive yet hilarious, Graffiti delivers the message in the most efficient manner...This TVC celebrates happy sex... as long as it is safe.It’s also a reminder that condoms can be seen as an appealing asset !More stuff are to be released in the next months to keep building the world of Willy the graffiti… talk soon then !
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