Social and Influencer > Banners and Other Rich Media
GRAFFITI
TBWA\PARIS, Boulogne-Billancourt / AIDES / 2010
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AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness.Preventive actions on the field are now supported by Graffiti, a new TVC, which is already a success on YouTube, with more than 3 million spontaneous views.We took Willy, a young potential stud, in an expandable banner, to deliver the message in an interactive and playful way. Never moralising. Always fun.So, the story line, the actors and the location are the same... now discover a (more) hands on user experience.Don’t be shy, grab Willy (he wont mind) and celebrate happy safe sex.”
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