Click and drag, or rather click and toss, became the keywords for the Blue Bell spring/summer collection 2010.Our task was to create a best-in-class website, which communicates the new collection in an audio visual presentation.We wanted to take the way of showcasing a collection one step further. We threw the traditional 360 degrees rotation out the window. Instead, we put the visitor in control of the model. He can be pushed, shoved and dragged around – and you can even rip his clothes off. Intuitive, playful and unexpected.