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SAMSUNG SHAKEDOWN
FROM STOCKHOLM WITH LOVE, Stockholm / SAMSUNG / 2010
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To raise awareness of the strengths of the damage resistant mobile Samsung B2100, we invited the public to participate in a live experiment online. One of the functions of the mobile was used in a surprising way, to create a real time race between players all over Sweden. By using their own phones from home, they could follow their own impact on the race online. And for every new winner, the entire audience got to witness the product benefits being put through the test.
Please check out the entry page to find out how the experiment was executed.JUDGES!Competition is now over. and Webiste is no longer live, but demo has been provided.
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