At imheremovie.com visitors can watch a new short film by director Spike Jonze, in collaboration with ABSOLUT. The goal was not just to make a great online movie experience but to make the greatest online CINEMA experience. We built up an actual movie theatre with actual signs, posters etc. When users come inside they can book digital tickets, watch trailers and when they enter the actual theatre we placed users in one of the seats where they could see the movie. Users literary sat next to their friends also visiting the theatre at the same time (invited through Facebook Connect).