We developed a free iPhone and iPod application, the 2010 IKEA Interactive Catalog. Users are able to choose from more than 40 novelties. They can then use their mobile cameras to actually place the selected piece of furniture anywhere in their homes, test how it looks and take a snapshot. Users are also able to adjust the furniture size, and move it around to get the desired effect.

Users are also able to discover the style that better suits their taste through different quizzes that present furniture pairs. Users’ choices are used to define their own IKEA style.