Film > Product & Service

SON

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / RENAULT / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Synopsis

We see a father timidly talking to his son in the living room of his house. The boy is a teenager around 13 years old, dressed as an Emo. Everything okay? Yes... Why do you dress like that? My clothes are the way I housetrain my emotions. Can't you see? At this poing we see a tear moving up and down the boy's cheek as he wishes. The father watches in surprise. We cut to see a sign saying: "You are going to need the rest of your life to understand him. Renault safety".

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