They're interested, they've asked for more information, but still they're not biting. Our hottest prospects need one more nudge. This sweet reminder mailing provides a taste of good things to come - quite literally.

A sweet with first direct's name running through it - a refreshingly different offering from a bank. A perfect reminder and a delicious route in. We tempted with 'bite size' information that charmed them all the way to the bank.

A tasty improvement on previous activity with cost per customer at a very sweet £29, against a typical £50. Response rates at 4.25% exceeded the target by 70%.