The first Eye Caring Optics chain which care about customers more than personal sales.

Eye caring exercises became the basis of the original pattern which we use through the all documentary, packaging, souvenirs and point of sales. Each piece of the pattern repeats one exercise in prints, out of home and any other advertising solutions and makes identity interactive and useful. Regular eye exercises provide benefits like an improved vision, maintenance of eyesight, reducing eye stress and other.

We built the social responsible brand which care about customers more than personal sales. Our design solution became the basis of the main brand strategy.

65% top of mind

25% even visited

15% visited each 3 month

Culturavision became the strongest optics chain in Pyshma.

Our franchise concept including 12 cities with a population over 1 000 000 people each.

Our target group is up-middle and premium segments. This people extremely feeling the corporative care and social position. We should thinking out of the Box. We decided to put the name Eye Caring Optics into the brand strategy and make all communication solutions useful and interactive.

The brief was to launch a new optics chain through the fresh and unique identity solution and build the loyal relationship with target audience through the design communication. Optics is a very competitive market in Russia, but without outstanding and social responsible brands. We started with 2 optics in 2 cities: Ekaterinburg and Pyshma. A total budget for the brand identity and multichannel design services was 20 000 $.