Radio and Audio > Radio & Audio: Sectors
ARCHER TROY, Mexico City / CALL OF DUTY / 2023
Awards:
Overview
Credits
Write a short summary of what happens in the radio or audio work.
An original song from Banda MS, one of the most famous band of corridos in the country, tells for the first time in history the story of the heroes in a video game: Task Force 141 from the well-known saga of Call of Duty. The verse talks about the unit, and how we are all part of the one-four-one, then it talks about the members, Gaz, Ghost, Captain Price, Soap and the new character Alejandro Vargas, then the chorus sang for everyone to join the heroes, because every day the good guys are more. We are one four one, just like that.
Translation. Provide a full English translation of any audio.
I'm from 141 and here I come
They know that I'm after the Las Almas Cartel
Let's go strong, cowboys, yes sir
Gaz, taking care of the team and others
And Ghost no one knows where he is
Making war to get peace
My Cap, here's a cigar
you have all my respect
You've always been the tough guy
That's why I compromise
To fight for the team
Alarms went off
Squad we are ready
We are going to give them their karma
Hey Soap I need you
Your experience back us up
Poor of my enemies
Alejandro Vargas just arrived
We are one four one, just like that
Because every time the good ones grow
Background:
Activision was launching its newest game for the Call Of Duty saga.
With a portion of the single-player campaign set in Mexico, we had a unique opportunity for the Hispanic market with Modern Warfare II. Also, the new member of the task force is Mexican. Perfect timing to represent 25% of our gamers database.
Describe the Impact:
+ 70 million plays on music platforms (Spotify, Apple Music, Deezer)
+ 40 million views on YouTube
Top 1 video in Activision history with positive sentiment
Top 1 video in Call of Duty history without gameplay footage
1.41 billion impressions
1.09 million comments
+45 millon Earned Media
1 billion game sessions
1 billion dollar sales
+1000 hours user generated content
Highest grossing entertainment opening of 2022
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
Corridos was born during the Mexican Revolution to tell the stories of the rebels during the war. As time passed, the corridos started to tell stories of the country's heroes and villains. Even nowadays, contemporary Corridos sometimes tell stories of the bad people in the north of the country. With Corrido of Duty, people are thinking now about the good guys when listening to this music genre for the first time. Even thou they are inside a videogame.
It is the content with the most Spanish comments ever inside the CoD’s Global YouTube account and reached +8 new million users on YouTube. People took it as their anthem with +1000 hours of user-generated content on social media platforms (YouTube, Tik Tok, Instagram).
1.4 billion impressions and 1 million comments.
More Entries from Travel / Leisure in Radio and Audio
24 items
More Entries from ARCHER TROY
24 items