Entertainment Lions For Gaming > Gaming-Led Brand Experience

LEGO FORTNITE

THE LEGO GROUP, Billund / LEGO / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Brand Integration for Games in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
GAMER LOAN

Social Behaviour & Cultural Insight

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Bronze Cannes Lions
STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

BRAWL STARS, SUPERCELL

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

(opens in a new tab)
Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

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Bronze Cannes Lions
DIABLO ANTHEM

Influencer & Co-Creation

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

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Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
DIABLO ANTHEM

Audio-Visual Content

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

(opens in a new tab)
Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

(opens in a new tab)

More Entries from THE LEGO GROUP

24 items

Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
Shortlisted Cannes Lions
NINJAGO

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

NINJAGO

LEGO, THE LEGO GROUP

(opens in a new tab)
Shortlisted Cannes Lions
LEGO BRAILLE BRICKS

Quality Education

LEGO BRAILLE BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
Shortlisted Cannes Lions
LEGO FORTNITE

Use of Gaming/Streaming Platforms

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
THE LEGO SYSTEM IN PLAY

Typography: Brand & Communications Design

THE LEGO SYSTEM IN PLAY

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO TYPEWELL

Typography: Brand & Communications Design

LEGO TYPEWELL

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO BRAILLE BRICKS

Titanium

LEGO BRAILLE BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
MORE THAN PERFECT

Consumer Goods

MORE THAN PERFECT

LEGO, THE LEGO GROUP

(opens in a new tab)
THE HARDEST-TO-REACH LEGO STORE

Non-Fiction Film: Up to 5 minutes

THE HARDEST-TO-REACH LEGO STORE

LEGO, THE LEGO GROUP

(opens in a new tab)
RHYTHM & BRICKS

Brand or Product Integration into Music Content

RHYTHM & BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
THE LEGO SYSTEM IN PLAY

Rebrand/Refresh of an Existing Brand

THE LEGO SYSTEM IN PLAY

LEGO, THE LEGO GROUP

(opens in a new tab)
RHYTHM & BRICKS

Audio-Led Creativity

RHYTHM & BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO BRAILLE BRICKS

Brand Led Innovation

LEGO BRAILLE BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
THE LEGO SYSTEM IN PLAY

Art Direction: Brand & Communications Design

THE LEGO SYSTEM IN PLAY

LEGO, THE LEGO GROUP

(opens in a new tab)
THE LEGO SYSTEM IN PLAY

Posters

THE LEGO SYSTEM IN PLAY

LEGO, THE LEGO GROUP

(opens in a new tab)
EGGMAN TROLLS LEGO SONIC

Audience Insight

EGGMAN TROLLS LEGO SONIC

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO BRAILLE BRICKS

Societal Innovation

LEGO BRAILLE BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
EGGMAN TROLLS LEGO SONIC

Community Management/Social Engagement

EGGMAN TROLLS LEGO SONIC

LEGO, THE LEGO GROUP

(opens in a new tab)
THE LEGO SYSTEM IN PLAY

Illustration: Brand & Communications Design

THE LEGO SYSTEM IN PLAY

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO LE FLORIST

Customer Retail/In-store Experience

LEGO LE FLORIST

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO DREAMZZZ

Interactive/Dynamic Digital Screens

LEGO DREAMZZZ

LEGO, THE LEGO GROUP

(opens in a new tab)
RHYTHM & BRICKS

Social Behaviour & Cultural Insight

RHYTHM & BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)
LEGO LE FLORIST

Special Build

LEGO LE FLORIST

LEGO, THE LEGO GROUP

(opens in a new tab)
RHYTHM & BRICKS

Brand Partnerships, Sponsorships & Collaborations

RHYTHM & BRICKS

LEGO, THE LEGO GROUP

(opens in a new tab)