Entertainment Lions For Gaming > Partnerships

THE EVERYDAY TACTICIAN

McCANN, London / XBOX / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Brand Partnerships, Sponsorships & Collaborations in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
GAMER LOAN

Social Behaviour & Cultural Insight

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Bronze Cannes Lions
STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

BRAWL STARS, SUPERCELL

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

(opens in a new tab)
Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
DIABLO ANTHEM

Influencer & Co-Creation

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
DIABLO ANTHEM

Audio-Visual Content

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

(opens in a new tab)
Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

(opens in a new tab)

More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

(opens in a new tab)
Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

(opens in a new tab)
Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

(opens in a new tab)