AIAIAI is a smaller Danish headphones company with a clear and functional design, rooted both in a minimal Scandinavian design tradition and in a modern no bullshit aesthetic. Not to mention all headphones comes with an acclaimed sound. All at an affordable price-range, without being cheap. The target audience is a mixture of DJs both aspiring and professional, music artist as well as design conscious.

AIAIAI wanted to make a new range of headphones. And to do so in a evolutionary, rather than revolutionary, manner. In other words create a successor to the popular TMA-1 series, with a multitude of different functions. To give the customer more influence on the product, more possibilities of change and use-cases. As well as providing the whole range with a sustainable potential.

An innovative approach to headphones isn't only about modularity. It’s beneficial that we are wasting less than before. Making the sustainability part, a natural extension. Also meeting the demands from the consumers of a higher degree of influence, the input from artists, labels and users in general, has been difficult to react to it in the past, as the production set up was more rigid. With modularity we are much more able to implement new ideas in a completely different way, as we can now upgrade on the individual part or introduce new parts, rather than making a new headphone model.