Through the real story of Anthony Van Loo, a footballer diagnosed with a heart disease which had kept him off the pitch, we are encouraged to reflect on the achievements attained by science and the need to continue actively supporting new avenues of research and investigation.

TV3 Telethon is a television programme which has been broadcast in Catalonia for 23 years. Its goal is to raise money for investigation in the fight against certain diseases, specifically cardiovascular diseases this year. In Catalonia, cardiovascular diseases are the second highest cause of death in men and the number one cause in women.

Anthony Van Loo fainted in a football stadium due to heart failure. Our spot starts with this tragic incident. Seconds later, Hallelujah starts to sound and continues throughout the spot as we remember Anthony's life. The song helps us to pay him fictitious homage, making viewers believe that Anthony died on that tragic day. The spot goes on until it tells us what actually happened: when it seems that Anthony died, he suddenly comes back to life, and the Hallelujah helps us to explain that what just happened is a miracle. A miracle that in this case is not divine, but the result of research.