In the spot we see as a mother strives and works to ensure that their child is happy, and that is the message the launch spot, a mother will always be next to his son

The Spot song "Tribute to Mothers" is an adaptation of one of the songs from the soundtrack of the movie Grease, titled "You're the One That I want". We chose this song because the target of the spot were mothers of 35-55 years and thus were getting emotionally reconnect with them because when the film premiered teenagers.

It was a version of the song to convey the brand, although that has more than 25 years helping mothers, is hip and trendy.

Another key element was the lyrics. Conveys exactly what he thinks a mother from her child and vice versa: "You're the One That I want".