THE BACKGROUND:

The sales forces of Land Rover dealers had been dramatically reduced after 5 years of recession environment. Many Saturdays, buyers stand at the dealers waiting to be attended.

THE PROBLEM:

How to sell a premium car with over 3,000 details and combinations, under this situation.

Engage the consumer making them more satisfied with a proper attention to ensure the sales, make full equipment car ordering and achieve high level of income per unit.

Convert an uncomfortable and complicated task for dealers, with the actual circumstances, into a new experience attractive and enriching for the consumer.

Create a "space unique" where personal shoppers introduced customers to a new automobile concept in vehicle personalization, mixing the world of vehicle manufacturing, with the dressmaking world.

A perfect, place specially design to look, to see, to touch and to test, from backstitching and upholstery fabric, to color combinations, accessories and finishes...

A place where you can pattern your Ranger Rover Evoque to fit, you Perfectly.

1500 interactions

1200 customised designs

300 bespoke cars were ordered

35% increase in Land Rover Evoque sales making it the fastest selling vehicle in its class in Spain

The news resulted in high visibility across social and fashionable media