Our challenge was to succeed in creating a song that could be associated thoroughly with a brand. However, when it came to distributing the song through the channels normally used (iTunes, Spotify, Amazon, etc...) we could use neither the brand name nor the logo, as they would have refused to distribute it.

The idea was conceived for a typical Spanish seasonal product (turrón or nougat) which is sold only for 12 weeks of the year and which is intimately associated with Christmas.

The challenge was to succeed in associating our brand with Christmas on an entirely emotional level. Moreover, they wanted to adopt a more modern positioning, in a highly traditional category. All competitive brands run a TV-only campaign. In many cases, they have been running the same spot for more than 20 years.

Spain has no tradition of Christmas songs, as other countries do. The only Christmassy songs are of a religious nature, called villancicos or carols. For this reason, we put everything we had into creating a song that would become the song of Christmas in Spain, and would be identified unmistakably with Suchard.

We set out, through a song, to make the brand’s claim a reality, shifting from storytelling to story-creating. This year, instead of saying "Made with your dreams", we made people’s dreams come true.

To achieve this, we asked the fans of our Facebook channel to share their dreams with us and we passed them on to Maldita Nerea - one of Spain’s top pop groups – who came up with an original song whose title was the brand’s claim.

Lastly, we set up a concert on December 22nd which was attended by more than 15,000 people at which the song we had created was played live.

On Christmas Day, we donated all the profits generated by the song to the Food Bank charity and the action came to an end.

The song was distributed through all the regular distribution channels for physical and digital music. In the initial distribution phase, we also reached an agreement with radio stations.

Lastly, we set up a concert on December 22nd which was attended by more than 15,000 people at which the song was played live.

Vince Gruber, President Chocolate MEU at Mondelez awarded Nuria, our client, writing:

"Nuria is hereby recognised for the best ever Suchard Turron campaign. On top of achieving best ever business results, she brought to life the brand claim "Made with your dreams" through an integrated, impactful, engaging, entertaining and truly innovative way bringing communication experiences for our consumers across multiple touch-points. Well done, and, on behalf of the category, thank you!" - Zurich, 2013.

The song was in the top 3 ranking on iTunes during 8 consecutive weeks, Amazon no1 and most listened song on Maldita Nerea's history on Spotify.

Hundreds of covers and lipdubs of the song were created and uploaded on YouTube by friend groups and schools (check for "Hecho con tus sueños lipbub" on YouTube if you want to see them).

The song was sang by more than 15.000 people in a concert on December 22nd, 2012, turning into the Spanish Christmas song.