Create a "space unique" where personal shoppers introduced costumers to a new automobile concept in vehicle personalization, mixing the world of vehicle manufacturing, with the dressmaking world.

A perfect, place specially design to look, to see, to touch and to tast, from backstitching and upholstery fabric, to color combinations, accessories and finishes...

A place where pattern your Ranger Rover Evoque to fit, you Perfectly.

Also a great PR platform where we planned meetings with dealers, bloggers, big clients and Media leaders along the year. That started with a big PR event, where all this targets were invited to the oppening party. They were encouraged with a special gift: a personalized and tailor made shirt designed by the prestigious Spanish tailor´s brand SCALPERS.

THE PROBLEM:

How to sell a premium car with over 3,000 thousand details and combinations, under this situation.

1500 interactions

1200 customized designs

300 bespoke cars were ordered

35% increase in Land Rover Evoque sales making in the fastest selling vehicle in its class in Spain

The news resulted in high visibility across social and fashionable media.

All this campaign, from the beginning respected the original plan:

1. From January to March the space was designed.

2. From March to June, we reconverted an old fashioned concessionary, in a unique space.

3. In June, we made the launch event for Opinion leaders. And started publicity campaigns.

5. From then until now, the dealers, social media and mass media generate all the traffic to the space.

THE BACKGROUND:

The sales forces of Land Rover dealers had been dramatically reduced after 5 years of recession environment. Many Saturdays, buyers stand at the dealers waitng to be attended.

Engage the consumer making them more satisfied with a proper attention to ensure the sales, make full equipment car ordering and achieve high level of income per unit.

Convert an uncomfortable and complicated task for dealers, with the actual circumstances, in a new experience attractive and enriching for the consumer.